Lucy Brook

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Based in London, Lucy Brook is a journalist, editor and creative copywriter.

All tagged Conceptual copy

Based in London, Lucy Brook is a senior creative copywriter, editor and journalist.

Lucy has worked in Australia, New York and London with diverse clients to shape their tone of voice and brand messaging, and has more than 15 years experience creating editorial, marketing, conceptual, UX and SEO optimised copy. Lucy combines a passion for grammar, vocabulary and voice with a drive to balance creativity with commercial demands. In 2020, Lucy joined Aesop as Global Head of Copy.

Copywriting and editing clients have included: Lululemon, One&Only Resorts, Maybourne Hotel Group, Expedia, LV=, EE, RBS, Barclays, Vodafone and Ode to Things.

Editorial clients have included: Cereal, Nylon, Russh, Elle, The Ingenue and Etihad’s Atlas.

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