Cereal: Le Labo

Pinned to a wall in Le Labo’s headquarters in SoHo, New York, is a piece of brown butcher’s paper with the words ‘you’re not deep, you’re not an intellectual, you’re not an artist, you’re not a poet, you just have high speed internet access’ handwritten across it. Sitting in his office, where the windows open onto a wrought iron terrace overlooking a grey skied Manhattan, Fabrice Penot seems to be all of these things. Though just as Le Labo, the fragrance company he co-founded with business partner Eddie Roschi in 2006, has never let success squelch its authenticity, Fabrice has never let labels – artist, poet, perfume genius – obscure his original goal.